Technology

Since 1999, we have consistently evolved and perfected our Data Hub Technology while processing tens of millions of transactions. TRXN Data Hub technology captures both transactional and meta data from unlimited sources and stores it in a common database structure. That data can then be subject to unlimited transformations as a result of validation, modification, enhancement, transfer (including buy/sell), or analysis. Every action that impacts the original source data is stored in a transaction to ensure integrity and accuracy. The processes by which the data can be transformed have been standardized and optimized for Marketing, Sales, and Content Data transactions:

Marketing Data: Our Marketing Data Hub technologies enable advanced campaign and lead management, including the ability to capture, process, distribute, and track the performance of leads generated from any source. We provide these technology-enabled services through our SalesTree Marketing & Sales Automation division.

Sales Data: By integrating your sales performance data, our Sales Data Hub technologies are able to evaluate and optimize your marketing and sales initiatives in real-time. We provide these technology-enabled services through our SalesTree Marketing & Sales Automation division.

Content Data: Our Content Data Hub technology provides advanced Metadata management optimized for Content Repertoire and Digital Rights applications. For more information, please Contact Us.

Our applications are hosted in a US$100M data centre located in Toronto, Ontario, Canada. The Web Host Industry Review recently ranked our Internet Service Provider (ISP) as having the "Top Canadian Internet Backbone". Award winning NetScreen Firewall technology from Juniper Networks protects SalesTree's Intel Servers and McAfee Anti-Virus software verifies all files. Data is stored on redundant disk arrays (RAID) and regular backups ensure data integrity and 99.99% uptime. Our primary web application architecture is based on Sun Microsystems J2EE (Java 2 Enterprise Edition) technology, utilizing the industry leading Apache web server with the Java processing engine to power our secure web application environment (providing 128-bit encryption).

Our primary database management system is Oracle; a recent study by a Silicon Valley research firm ("The FactPoint Group") stated that 3 out of 4 Fortune 100 companies run their enterprise applications on Oracle. It's simply the fastest, most robust and scalable database available. Our primary server operating system is Linux; as IBM's Linux Portal suggests, "Linux is a revolutionary Open Source platform that is stable, secure, scalable and powerful; offering today's businesses the flexibility to innovate for success".