TRXN Data Hub Technology has enabled numerous transactional data management applications primarily for Marketing & Sales Automation and Content Publishing & Rights Management. Sample applications of our technology are listed below:
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Marketing & Sales Automation
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Content Publishing & Rights Management
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As a division of TRXN, SalesTree provides marketing and sales automation services powered by TRXN's Data Hub technology. We call SalesTree "your business growth engine" because customers have experienced up to a 300% improvement in marketing-driven sales and consequently, a massive return on their SalesTree investment. We deliver these results by optimizing Enterprise Lead Management (ELM) processes. If your business has a large prospect base and participates in lead generation marketing, you can benefit from SalesTree.

Canadian Scholarship Trust (CST) Plan is Canada's largest group Registered Education Savings Plan (RESP) provider with over $2 billion under management. CST has deployed TRXN technology throughout is business over the past 10 years. In particular, CST has been a SalesTree customer since its inception. SalesTree enables CST to optimize their online and offline lead generation campaigns and securely and intelligently distribute both prospect and customer data to their large nationwide sales force.

Z Retail Marketing (ZRM) has been creating strategic marketing alliances between leading Canadian retailers and prestigious products and services since 1992. Their areas of expertise are in the family, new mom/baby, teen and home decor markets. ZRM uses SalesTree list management technology to validate, clean, enhance, and securely distribute the marketing data that is generated by their campaigns and programs.

Aeroplan is one of Canada's largest loyalty marketing programs with over 60 commercial partners representing over 100 brands. Aeroplan members accumulate points towards travel and merchandise rewards. TRXN Data Hub technology has enabled Aeroplan partners to securely exchange marketing data (i.e. leads) and to efficiently deliver Aeroplan points as an incentive program for customers and sales representatives via SalesTree.

The Business Information Group (BIG) is Canada's largest publisher of trade magazines, online magazines, directories, and mailing lists. Integrated TRXN database and web technology enables BIG's core circulation and web content management system which is the engine that powers their web-based information services, directories, and mailing lists.

Since 1988, Access Copyright has been meeting the needs of organizations across Canada with innovative copyright licensing solutions. Through agreements with other copyright organizations around the world, Access Copyright provides licensees with access to a growing repertoire of more than 20 million books, magazines, newspapers and other publications. TRXN Data Hub technology is enabling global XML Metadata and repertoire management solutions for international publishing standards such as ONIX.